Localite

—Your guide to the best hidden gems in town.

OPPORTUNITY

Create and brand an interface with business value to help people find local "hidden gems". Fellow team members include Kylee Barnard (UI), Michael Durkee (video production), and Amy Keth (brand development). 

CONCEPT

Localite aims to help our users save time by allowing them to find local, small businesses that are not easily searchable or do not show up on broad Google searches.  
Features AIGA Member Portfolios + SCAD Secession

ROLE

Visual Design
UX Design
Design Resarch 

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ASSUMPTION & RESEARCH

"PEOPLE LACK TRUSTWORTHY & UNDERSTANDABLE RESOURCES TO FIND HIDDEN GEMS IN CITIES." 

Interviews, surveys, and secondary research were conducted to break down habits regarding the tools used for finding recommendations, and the time spent getting them. 






We also explored our user's desire to wander off the beaten path. The following results were derived from primary research based off of 50 individuals, ages 16–60.

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EVAN'S NEEDS

AN EASIER WAY TO FIND LOCAL GEMS & SEARCH FOR NEW PLACES FILTERED BY INTERESTS.

Our target users are 18–40 year olds who enjoy traveling, discovering new places and things, and sharing them with family and friends.






They are looking for the ability to plan future adventures, and to discover new places quickly from the friends and family they trust the most.

Localite helps Evan save time by allowing him to quickly discover, save, and share places around town.

Localite helps you discover these places from your friends, view featured places based on your activity, search for places in new cities filtered by your interests, and plan future adventures with the itinerary function.

Based on our target audience and user testing, the interface was created to be clean, colorful and easy to navigate. With the amount of information being presented to the user it was important that the app felt calm and organized. 

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SELECT PROCESS

Below is a selection of process work created by the Localite team over the course of ten weeks.



The following process shots include our brand development, app structure, wireframe sketches, and mid-fi screens.

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